Most fence estimator software prices a job after your rep is standing in the yard. MapMyFence puts the estimate on your website, so the homeowner draws their own fence, sees a budget range built from your catalog, and either books or quietly rules themselves out — before it costs you an afternoon.
The problem
Most fence contractors can price a job accurately. What costs them money is finding out, in the driveway, that the job was never going to happen.
Forty-five minutes out, forty-five minutes back, plus the time on site. Do that three times for one signed job and the two you lost cost you the better part of a day in fuel and payroll.
The homeowner has a number in their head and you have a number in your spreadsheet, and neither is said out loud until you are standing in their yard. That is the worst possible moment to find out they are $4,000 apart.
"Name, email, message" gives you no footage, no material, no budget and no idea whether the property is even inside the area you cover. You are booking a visit on faith.
How it works
Four steps, on your website, in your branding. Most people finish in a few minutes on a phone.
The homeowner types their address into the estimator on your website. The satellite view lands on their yard, and they recognise it immediately.
They click along the lines they want fenced and drop pins where gates go. Real-world footage is calculated from the map as they draw — no tape measure, no site visit, no guessing on the phone.
Height, then material, then style, then colour — all of it from the catalog you built, with your best-margin options first. They only ever see the options you actually install.
A range, not a quote: something like $4,200 – $5,100, calculated from your rates on our server so nothing about your margins reaches the browser. They also get a branded PDF with their layout and specs to show the person who has to agree to it.
Every completed estimate becomes a lead with the whole job attached — by email, in the dashboard, and through a webhook to your CRM if you use one.
Choosing a tool
They solve different problems, and plenty of contractors end up needing more than one. It is worth knowing which gap you are actually filling before you pay for anything.
| Capability | Takeoff & CAD estimators | Field-service CRMs | MapMyFence |
|---|---|---|---|
| Who uses it | Your estimator, back at the office | Your office and crews | The homeowner, on your website |
| Works before you have spoken to the customer | No. | No. | Yes. |
| Homeowner draws their own fence on satellite imagery | No. | No. | Yes. |
| Detailed material takeoffPost counts, rails, concrete, bill of materials | Yes.This is what they are for | Partly.Varies by tool | No.Budget ranges, not a BOM |
| Line-item quote you send to the customer | Yes. | Yes. | No.A budget range and a PDF, not a formal quote |
| Scheduling, invoicing and payments | No. | Yes. | No. |
| Filters out jobs outside your service area | No. | Partly. | Yes. |
| Tells you which ad or channel produced the lead | No. | Partly. | Yes. |
| Sits on your website as a lead capture tool | No. | Partly. | Yes. |
If your problem is producing an accurate bill of materials, buy a takeoff tool. If it is scheduling crews and getting invoices paid, buy a field-service platform. MapMyFence is for the gap in front of both of those: deciding which enquiries deserve an estimator's afternoon in the first place. It is designed to sit alongside whatever you already run, not to replace it.
What you get
Not a generic quoting form with a fence label on it.
Per-foot rates by height, material, style and colour, each with a low and a high figure so the range you show reflects real variance. Flat rates for single and double gates. Waste factor, teardown and haul-away, permit fees, and a minimum job size that stops a 40-foot side yard quoting at a number you would never accept.
Prices are calculated on our server from your catalog. The homeowner sees a range and a PDF; the browser never receives your per-foot costs. A competitor who fills in the form learns nothing they could not have guessed.
Outline the area you are willing to drive to on a map. Leads from outside it still arrive, but flagged, so nobody books a two-hour round trip by accident.
The lead is created the moment the homeowner enters their contact details, not when they reach the end. If they drop off at the materials step you still have the address, the drawing and the footage, and you can call them.
Google Ads, Facebook, Bing, UTM campaigns, referrals, organic search and direct traffic are detected and recorded. You can see which channel is producing jobs rather than which channel is producing clicks.
Add every salesperson, estimator and office manager without paying per seat. Control who sees leads, the catalog, settings and reporting. Assign each lead to a person, and show your team on the estimator so the homeowner knows who is coming.
Either a link you attach to any button, or a short iframe embed that drops the estimator into a page. No redesign, no developer, no platform migration. It works on a phone, which is where most of your traffic is.
Every completed lead can fire a webhook to whatever you already use, signed with an HMAC secret so your system can verify it really came from us. Rotate the secret whenever you want. Your own Google Tag Manager container and Facebook Pixel run on the estimator too.
Being straight with you
You would find all of this out on the demo call anyway. Better to know now and decide properly.
There are no post counts, rail schedules or bills of material. If you need a full material takeoff to order from your supplier, you still need the tool you use for that.
No scheduling, no invoicing, no payments, no crew dispatch. It hands leads to whatever you already run — that is what the webhook is for.
The homeowner sees a budget range built from a drawing they made themselves. You confirm the real footage on site and send the real quote. The point is that you only make that trip when the number is already close.
Deck, roof and turf estimators are in development. Today the catalog, the drawing tools and the maths are built around fences.
Pricing
$149 a month, or $99 a month billed annually. Every feature on this page is on both plans, with unlimited leads and unlimited users.
$149/month
Billed monthly. Cancel anytime.
$99/month
Billed annually at $1,190.
We set up your pricing catalog with you
A dedicated success coach walks through your materials, rates, gates and margins on a call, so the budget ranges your customers see are right from day one.
The 30-day trial has every feature switched on and does not ask for a card.
FAQ
Broadly, any tool that turns a fence job into a price. In practice it covers three quite different things: takeoff tools that measure a drawing and count materials, field-service platforms that quote and invoice as part of a wider CRM, and customer-facing estimators like MapMyFence that let the homeowner price the job themselves before they ever contact you. Which one you need depends on whether your bottleneck is producing accurate numbers or filtering out the enquiries that were never going to close.
Accurate enough to decide whether a job is worth driving to, which is what it is for. A homeowner tracing their own property line usually lands close on total footage, and the budget range absorbs the rest. You still measure properly on site — you just do it for people whose expectations already match your pricing.
They engage with it far more than a contact form, because it gives them something in return for their details: a number, and a PDF they can show whoever else has to agree to the spend. Drawing their own yard on a satellite map is also more interesting than typing into a box, which is why people finish it.
No. The maths runs on our server. The homeowner sees a budget range like $4,200 – $5,100 and a PDF; your per-foot rates, margins and waste factor never leave the backend. Anyone who fills the form in to snoop gets the same range a customer gets.
No, and it is not trying to. It changes which jobs your estimators spend their day on. They still measure, still design and still close — but the enquiries reaching them already have an address, a layout, a material choice and an accepted budget range attached.
Expected, and fine. The drawing is a starting point, not a survey. Even a rough trace tells you the property, the approximate scale of the job and the materials they want. You correct the footage on the site visit, as you always did.
No. You get a link you can put behind any button, or a few lines of iframe code to embed the estimator in a page. It works on WordPress, Wix, Squarespace, GoHighLevel, Webflow, Duda or anything else that lets you paste HTML — and on a plain HTML site too.
The category runs from roughly $30 to $700 a month depending on whether you are buying a takeoff tool, a full CRM, or a customer-facing estimator, and many are priced per user or per add-on. MapMyFence is $149 a month, or $99 a month billed annually, with unlimited leads and unlimited users on both.
Yes — 30 days with every feature on, and we do not ask for a card to start. Build your catalog, put the estimator on your site, and judge it on the leads that actually come through.
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Related reading: how contractors qualify fence leads online and why instant estimators out-convert contact forms.
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