Know which ads, areas and materials turn into real jobs
Every lead carries its source, its location, its material and the range the homeowner saw. Reports turn that into the questions you actually ask: what is my win rate, where do my jobs come from, which neighbourhoods are worth the drive, and what will I be installing next quarter.
- 7, 30, 90 or 365 days
- Draw a territory to filter
- CSV export
The numbers at the top
Six figures, each against the period before
Pick the last week, month, quarter or year. Every figure shows its trend against the same period before it.
- Leads
- Completed estimates in the period, against the period before.
- Quoted value
- The sum of the budget ranges shown, so you know the size of the pipeline the website produced.
- Won revenue
- The value of leads you marked Won.
- Win rate
- Won as a share of everything that came in. The number most worth watching month to month.
- Average job value
- Per quote, so you can see whether your traffic is bringing bigger or smaller jobs.
- Average job size
- Feet of fence drawn, which tells you what the homeowners in your market actually want built.
The charts underneath
Where leads stop, what they want, and where they are
Pipeline funnel
Submitted → Contacted → Quoted → Won, with the count that fell out at each stage. If leads pile up between Submitted and Contacted, the problem is response time, not the website.
Demand mix over time
Quote requests by material, week by week or month by month. When vinyl starts outrunning wood in your area you see it here before your supplier tells you.
When to call back
The contact windows homeowners ask for — morning, afternoon, evening, anytime — against the hours their requests actually arrive. Staff your phones accordingly.
Lead map and heat map
Every lead pinned on a map of your area, with a heat-map view for density. Draw any shape on the map — a suburb, a zip code, the far side of the highway — and the whole report filters to leads inside it.
Breakdowns
Leads, wins, win rate, average quote and won revenue by source, by material, and by area. This is where you learn that Google Ads brings smaller jobs than referrals, or that one neighbourhood closes at twice the rate of another.
What to look at
Plain-English notes above the charts: deals take this many days from request to won, this many requests stopped at the contact step. The report tells you what changed so you do not have to hunt for it.
What you do with it
Four decisions the reports are built for
Decide where to spend on ads
Win rate and average job value by source show which channel produces jobs, not clicks. Cut the one with the worst numbers, not the one with the fewest leads.
Decide where to drive
Draw a territory on the lead map and read the report for it. If a neighbourhood produces plenty of leads but few wins, the price expectations there are not yours.
Decide what to stock
Demand mix by material, over time, is a forecast of what you will be installing next quarter.
Decide who to call first
Dropped-off leads and the contact-window chart tell you which enquiries to ring, and when they said they would answer.
FAQ
Questions about reporting
What reports does MapMyFence include?
Leads, quoted value, won revenue, win rate, average job value and average job size for the last 7, 30, 90 or 365 days with the trend against the previous period; a pipeline funnel; demand by material over time; preferred contact windows against arrival times; a lead map with a heat map and a drawn-territory filter; and breakdowns by source, material and area. Everything exports to CSV.
Can I see which advertising channel my jobs come from?
Yes. Every lead records its source — Google Ads, Facebook Ads, Bing Ads, UTM campaign, referral, organic search, social, your website or direct — and the breakdown shows leads, wins, win rate and revenue per source. For precise campaign-level attribution, add UTM parameters to the estimator links on your campaign pages.
Can I filter reports to a neighbourhood or service area?
Yes. Draw any shape on the lead map and the report filters to the leads inside it. It is the quickest way to answer whether a suburb is worth the drive, or whether an area you are thinking of expanding into is already asking for you.
Where does the won revenue figure come from?
From the budget range on leads you mark Won. It is the estimated value at the point of the lead, not your invoiced total, so treat it as a pipeline number rather than accounting.
Can staff see the reports?
If you give them the reporting permission. Permissions are set per person for leads, catalog, settings and reporting, so an office manager can see everything while a salesperson sees only their own leads.
Can I export the data?
Yes. Reports export to CSV, and the leads list exports to CSV with every field, so you can take it into a spreadsheet or your own reporting.
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Reports are only as good as the data on each lead. See what every lead records and how permissions decide who sees the numbers.
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Find out which half of your marketing works
Every lead through the estimator arrives with its source and its location. The reports do the rest.
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